Giro d'Italia
A series of 25 graphics that follows the race stage by stage, each one built around that day's context.
- Sport
- Cycling
- Discipline
- Editorial Graphics
- Format
- Series of 25 graphics
Sports design for clubs, competitions and the culture around them.
I'm Francesco Carpino, a freelance sports designer. I work on art direction, visual systems and content for clubs, competitions and the brands around them, from the first idea to the finished series.
Available for freelance projects
Clients and collaborations
Selected work
All 6 projectsFIRS1
A weekly content series built around players and the moments that define them, across the Champions League, Europa League and FIFA World Cup.
- Sport
- Football
- Discipline
- Player Storytelling
- Format
- Weekly series
Aston Villa
A Premier League key visual for Aston Villa's game against Brighton.
- Sport
- Football
- Discipline
- Key Visual
- Format
- Single poster
CD Arenteiro
Editorial and club content for a Galician football club, designed as one consistent series.
- Sport
- Football
- Discipline
- Editorial and Club Content
- Format
- Series
What I do
The thinking matters as much as the making: understanding the brief, choosing a direction and turning it into work that holds together.
Art Direction
Setting the visual direction before anything is designed: the tone, the references and how the story should be told.
Seen in Giro d'Italia and FIRS1
Visual Systems and Series
A consistent visual language that holds together across dozens of pieces, from a weekly series to a whole race.
Seen in Giro d'Italia, FIRS1 and CD Arenteiro
Player Storytelling
Visuals built around athletes and the moments that define them: milestones, performances and celebrations.
Seen in FIRS1
Social and Digital Content
Content for club and competition channels, designed for the formats people actually see and share.
Seen in AC Milan, Aston Villa, CD Arenteiro and CD Córgomo